Logo Guidelines

Now in its fourth year, Business Week goes from strength-to-strength, with a constantly evolving programme of events.

In accordance with our service level agreement Business Week 2008 partners must use the Business Week 2008 logo in all published material.

The Business Week 2008 logo must be used correctly and must only be reproduced from the master artwork supplied and never redrawn or modified. This year’s logo replaces all previous Business Week logos.

Prominence

The Business Week 2008 logo must be used to give due recognition to the event. It should, of course, be secondary to the identity of your own organisation or activity but should be used prominently.

Appropriateness

The Business Week 2008 logo should be given prominence that is appropriate to your mix of event sponsors.

Legibility

The Business Week 2008 logo must be big enough to ensure that it is easy to read at an ordinary viewing distance.

Reproducing the logo

The Business Week 2008 logo must only be reproduced in the designed colours. Please try to use the logo in full colour if you can. If there is some restriction, ie limited colour printing, then you can use the logo in a single colour.

Where to use The Business Week 2008 logo

 

Literature

All literature produced for your Business Week 2008 event, such as posters, leaflets, pamphlets, flyers, newsletters, brochures, programmes, ticket wallets, catalogues, invitations and record, disk or tape sleeves should include the Business Week 2008 logo.

Advertising

Any advertising you produce to promote your Business Week 2008 event should include the Business Week 2008 logo.  The logo may only be omitted from very small advertisements only if including it would necessitate booking a larger space.

Websites

Websites that communicate details of your Business Week 2008 event must include the Business Week 2008 logo.

Film, sound and broadcast media

Visual media should acknowledge Business Week 2008 with the use of the Business Week 2008 logo, sound media should use the phrase “a Business Week 2008 event”.

Display and exhibition boards

All display and exhibition boards promoting and/or forming an integral part of your event must include the Business Week 2008 logo.

 

Download the Business Week 2008 logo...

 

Business Week Logo - Illustrator v 10 EPS 1.20MB - download now!

Business Week Logo - PDF 77KB - download now!

Business Week Logo - JPEG web quality 450 x 318px RGB, 72dpi, 47.6KB - download now!